Fabricio Bloisi
Overview
🚀 Fabricio Bloisi is a Brazilian technology entrepreneur and business executive, best known as the founder of Movile Group and a key figure behind food-delivery platform iFood, who in July 2024 was appointed Group Chief Executive Officer of Prosus and its South African parent Naspers.[1] Under his leadership Movile grew from a small software venture into a regional technology investment platform spanning payments, logistics and education, while iFood expanded into Latin America’s largest food-delivery service in terms of orders and restaurant partners.[2][3] At Prosus he has sought to reposition the group from a predominantly passive investment holding company toward an integrated operating technology conglomerate, emphasizing large “lifestyle” platforms, e-commerce profitability and shareholder returns.[4][5]
Early life and education
🎓 Origins and studies. Bloisi was born and raised in Salvador, in the north-eastern Brazilian state of Bahia, before moving to São Paulo at the age of 18 to study computer science at the University of Campinas (UNICAMP).[2] He graduated in 1998 and later earned an MBA from the São Paulo campus of Fundação Getulio Vargas (FGV), complementing his technical training with formal management education.[1] Over the course of his career he also attended executive programs at Stanford University and Harvard University, reflecting an interest in international business and innovation frameworks.[1][6]
💻 Early entrepreneurial ventures. Bloisi’s entrepreneurial activities began in adolescence: at about 14 he developed an inventory-management program and personally pitched it to nearly 200 retail shops, but failed to make a single sale, an experience he later said taught him persistence and resilience in the face of rejection.[4] While still a student at UNICAMP he co-founded a small software company initially known as Intraweb with a classmate, gaining first-hand exposure to Brazil’s nascent technology sector and the challenges of commercializing software products.[2]
🏗️ Founding Movile. In 1998, at the age of 21, Bloisi founded Movile Group, effectively merging Intraweb with other ventures to create a mobile-focused technology business that would become the nucleus of a broader investment platform.[1][4] He later described the firm’s early years as marked by repeated “death valley” episodes, including a delayed telecommunications contract that left the company close to insolvency, experiences that he credits with instilling a culture of strict financial discipline and cautious cash management.[4]
Movile and iFood
📱 Expansion of Movile Group. Under Bloisi’s leadership Movile evolved from a small mobile-content provider into a technology investment platform with interests in education, payments and logistics across Latin America.[2] By 2017 Movile and its food-delivery affiliate iFood had each quietly achieved “unicorn” status, with valuations exceeding US$1 billion, positioning the group among Brazil’s most prominent technology success stories.[2][3] Industry observers have emphasized Bloisi’s role in steering capital allocation, pursuing strategic acquisitions and incubating new digital businesses within the Movile portfolio.[3]
🍽️ Growth of iFood. Bloisi became closely associated with iFood after taking charge of the then-small delivery startup in 2013 and integrating it into the wider Movile ecosystem.[3] Under his stewardship iFood expanded rapidly through organic growth and acquisitions, consolidating competing services under the iFood brand to build market share across Brazil and other Latin American markets.[3] By 2024 the platform was reportedly processing around 90 million orders per month from more than 350,000 restaurants in Brazil, supported by some 300,000 delivery partners and handling approximately US$20 billion in annual transactions by 2022.[3] Commentators have described iFood under Bloisi as emblematic of a “platform” strategy that combines logistics, payments and consumer engagement at scale.[3]
Prosus and Naspers
🏢 Appointment as Group CEO. In July 2024 Bloisi was appointed Group Chief Executive Officer of Prosus, the Amsterdam-listed technology investor, and of its South African parent Naspers, succeeding long-serving CEO Bob van Dijk following an interim period during which Ervin Tu served as acting chief executive.[1] The move elevated a Brazil-based entrepreneur, previously best known for building Movile and iFood, to the helm of one of the world’s largest technology investment groups with significant holdings in e-commerce, food delivery, fintech and online classifieds.[5][4]
🧭 Strategic repositioning. Upon taking charge, Bloisi articulated a plan to pivot Prosus from a relatively passive investment holding model toward a more active operating-technology conglomerate, emphasizing the creation of large-scale “lifestyle” platforms spanning food delivery, classifieds and financial services.[5] He has argued that emerging markets can produce the “next Tencent,” positioning Prosus both as an investor and as an operator capable of building global technology champions from outside traditional hubs.[4] In interviews he has promoted a “dual-track” approach that combines long-term visionary goals measured in “trillions of dollars” of potential opportunity with rigorous focus on day-to-day execution and key performance indicators.[4]
📈 Financial performance and shareholder returns. A central priority of Bloisi’s early tenure at Prosus has been improving e-commerce profitability and enhancing shareholder value.[5] By the financial year ended March 2025 the group reported its first full-year profit in several years, with e-commerce revenues rising strongly and e-commerce earnings before interest and tax reaching approximately US$443 million, above a previously communicated target of around US$249 million.[5] The board responded by doubling the Prosus dividend to €0.20 per share and implementing a large share-buyback programme financed in part by sales of shares in Chinese technology company Tencent, moves that contributed to an estimated 15 percent increase in net asset value per share.[5] Prosus’s share price, which had been under pressure prior to the strategic shift, subsequently traded around R987 after rising about 47 percent over the 12 months to mid-2025, developments that commentators linked to Bloisi’s early impact and the market’s perception of the new strategy.[5]
🤝 Mergers, acquisitions and portfolio moves. Under Bloisi Prosus has also undertaken significant merger and acquisition activity and portfolio reshaping. In 2025 the group completed a deal for online travel portal Despegar, adding to its travel and leisure exposure, and pursued the acquisition of Just Eat Takeaway with the aim of combining it with Delivery Hero to build a European food-delivery and logistics group positioned as an “AI-powered tech champion.”[5] Internally, Bloisi has promoted cultural changes he characterizes as favoring faster decision cycles, fewer hierarchies and greater entrepreneurial autonomy across the portfolio, seeking to replicate aspects of the startup culture he developed at Movile and iFood.[4]
Compensation and incentives
💰 Executive pay structure. Bloisi’s compensation as Group CEO of Prosus and Naspers has attracted attention because of its size and performance-linked design. For the 2025 financial year, which covered roughly his first nine months in office, his base salary was reported at about €500,000 (approximately US$542,000), complemented by an annual cash bonus of around US$638,000 tied to short-term performance metrics.[7] The majority of his remuneration has been in the form of long-term equity incentives, including performance stock units and share appreciation rights granted in both Naspers and Prosus shares, with an initial combined estimated value of roughly US$54 million.[8] Taken together, his disclosed 2025 package totalled about US$55.94 million (approximately R1.01 billion), of which more than 99 percent was variable and contingent on achieving specified performance conditions, while public filings do not indicate that he holds a large pre-existing personal stake in Prosus or Naspers.[7][8]
🎯 “Moonshot” equity award. To further align incentives with long-term shareholder returns, the boards of Prosus and Naspers established a special “moonshot” award under which Bloisi would receive a one-time US$100 million equity grant, denominated 70 percent in Prosus shares and 30 percent in Naspers shares, only if the group’s combined market capitalization is more than doubled from roughly US$84 billion to US$168 billion by June 2028 and that level is sustained for at least 12 consecutive months.[9][8] Analysts estimate that the target implies compound annual growth of more than 19 percent in market value and requires Prosus to outperform a range of global technology and investment peers, a challenge that company materials acknowledge as “very difficult” to achieve.[8] The award is structured entirely in shares and options rather than cash and is contingent on a set of shareholder-approved performance criteria.[9]
Other activities and philanthropy
🌍 Educational and philanthropic initiatives. Beyond his executive roles, Bloisi has engaged in several philanthropic and educational initiatives centered on technology and social impact in Latin America. He co-founded the 1Bi Foundation, a non-profit organization that uses technology-based solutions to support and scale educational projects in the region, with a particular focus on digital inclusion and learning outcomes.[6] He is also a founding member of UNICAMP’s Lumina and Patronos endowments, structures designed to strengthen the university’s long-term financial base and support research, innovation and scholarships, reflecting his ongoing ties to his alma mater and interest in higher-education funding models.[6]
🏛️ Policy and advisory roles. In Brazil, Bloisi has been appointed to the federal government’s Economic and Sustainable Development Council, a body that brings together business, academic and civil-society leaders to advise on economic, innovation and sustainability policy.[10] His participation has been associated with his advocacy for technology entrepreneurship, digital infrastructure and climate-conscious growth strategies, and complements his involvement in global networks that promote startup ecosystems in emerging markets.[10][6]
Leadership style and views
🛫 Personality and interests. Accounts of Bloisi’s leadership frequently emphasize an energetic and entrepreneurial personality shaped by early startup experiences and a long-standing interest in technology and aviation.[4] He has spoken of once considering a career as a pilot and maintaining a passion for flying, while also expressing intellectual curiosity about fields such as space exploration, astrobiology, synthetic biology, carbon markets and social psychology.[4][6] These scientific and technical interests, he has suggested, inform his perspective on long-term innovation trends and the types of problems that technology companies might address over coming decades.[6]
🏃 Hands-on management and “dual-track” leadership. In interviews and public appearances, Bloisi has described his management approach as combining a hands-on, detail-oriented presence “on the floor” with an emphasis on recruiting and empowering specialist teams to run operations.[4] He advocates what he calls “dual-track” leadership, in which ambitious, long-range objectives—such as building multi-billion-dollar platforms and creating substantial additional market value—are balanced against daily “brutal facts” evidenced by operational metrics and key performance indicators, which he expects executives to confront transparently.[4] Commentators have contrasted this approach with the more conservative style often associated with traditional financial holding companies, noting that Bloisi is frequently portrayed as having a “Silicon Valley” rather than “Wall Street” mindset.[3]
🤖 Views on technology and artificial intelligence. Bloisi has been outspoken about the transformative potential of artificial intelligence, which he describes as both an “existential risk” and the greatest economic opportunity of the current era.[4] At Prosus he has pursued investments and internal projects intended to build AI-driven commerce and logistics platforms, while at the same time participating in forums on responsible AI deployment and advocating for education and retraining in response to technological disruption.[10][6] Despite his prominence in technology and policy circles, he has not been closely associated with partisan political positions or highly contentious public debates, instead framing his interventions around themes of innovation, inclusion and economic diversification.[10]
Personal life
🏡 Family and privacy. Public information about Bloisi’s personal life is limited, and he is known to maintain a clear separation between his family and professional activities. Available biographical profiles indicate that he is married and has children, but he has provided few details about them in interviews, reflecting a preference for privacy on family matters.[4][6]
✈️ Lifestyle and work–life balance. Bloisi’s enduring interest in aviation and scientific topics is often mentioned alongside his demanding schedule as a global technology executive, and he has described activities such as flying and following developments in space exploration and synthetic biology as ways of maintaining curiosity and perspective outside day-to-day corporate responsibilities.[4] Commentators have suggested that this blend of technical hobbies and entrepreneurial work contributes to a leadership style that is simultaneously informal and highly performance-driven.[3]
Recognition and honors
🏅 Business and entrepreneurial awards. Bloisi has been recognized by business associations and entrepreneurial networks in Brazil and abroad. In 2023 the Brazilian-American Chamber of Commerce named him “Person of the Year,” citing his contribution to the international visibility of Brazilian technology companies and his role in building high-growth digital platforms such as Movile and iFood.[11] The award placed him among a group of Brazilian business leaders honored for strengthening economic and cultural ties between Brazil and the United States.[11]
🌐 Global entrepreneurship networks. In 2025 the global entrepreneurship organization Endeavor highlighted Bloisi at its annual gala as an example of “building from elsewhere,” noting that he founded Movile in Brazil in 1998 and subsequently rose to lead a major international technology investment group.[10] He frequently appears at international conferences and on panels hosted by media outlets such as the Financial Times and CNBC, where he discusses technology strategy, emerging-market innovation and Brazil’s startup ecosystem, often arguing that the country should aim beyond creating “unicorns” valued at US$1 billion to develop US$10 billion and larger global players.[10][4] Under his leadership, Prosus has articulated an ambition to generate “the next US$100 billion in value,” a phrase that has been cited by commentators as emblematic of his scale of aspiration for emerging-market technology firms.[10]
Controversies and challenges
⚖️ Executive pay debate and shareholder reactions. While Bloisi has not been linked to personal scandals, aspects of his compensation at Prosus and Naspers have prompted debate among investors and governance commentators. At the 2024 annual general meeting, approximately 16 percent of shareholder votes were cast against the remuneration resolutions, leaving them passed but with around 83 percent support and drawing attention to the scale of the incentive packages relative to the group’s market valuation and dependence on its legacy Tencent stake.[12][8] Critics have questioned whether it is appropriate to tie large equity awards to market-capitalization targets that may be influenced by macroeconomic conditions and movements in Tencent’s share price, factors largely outside any individual executive’s control.[8]
📊 Net asset value discount and market scepticism. One of Bloisi’s stated objectives has been to reduce the longstanding discount between Naspers’s and Prosus’s share prices and the underlying net asset value of their holdings, particularly the Tencent stake.[7] Despite share buybacks amounting to around US$12 billion, reports for the 2025 financial year indicated that the discount had in fact widened to about 42 percent, meaning that this specific performance goal was not met.[7][5] Market commentary during his first months as CEO often described a “death valley” period in which investors remained sceptical about the new strategy and awaited clearer evidence of sustainable value creation from e-commerce assets beyond Tencent.[4]
🧪 Managing technological and strategic risks. Bloisi’s strong advocacy of artificial intelligence and large-scale digital platforms has also raised questions about how Prosus balances the opportunities and risks associated with rapid technological change. While he has publicly characterized AI as both an existential risk and a major opportunity, and has supported sustainability and education initiatives through bodies such as the Economic and Sustainable Development Council and philanthropic organizations, some observers note the difficulty of reconciling aggressive growth targets with broader concerns about concentration of power in digital markets.[4][10] To date, however, he has not been prominently associated with controversial political positions or regulatory disputes, and critical commentary has largely focused on strategic execution, valuation issues and incentive structures rather than personal conduct.[8][5]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 "Prosus leadership page for Fabricio Bloisi". Prosus. Retrieved 2025-11-20.
- ↑ 2.0 2.1 2.2 2.3 2.4 "Revista Pesquisa FAPESP profile of Fabricio Bloisi". Revista Pesquisa FAPESP. Retrieved 2025-11-20.
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 "TechFinancials article on iFood's growth in Latin America". TechFinancials. Retrieved 2025-11-20.
- ↑ 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 "Jon Fortt interview with Fabricio Bloisi". LinkedIn. Retrieved 2025-11-20.
- ↑ 5.00 5.01 5.02 5.03 5.04 5.05 5.06 5.07 5.08 5.09 "Business Report coverage of Prosus results under Fabricio Bloisi". Business Report (Independent Online). Retrieved 2025-11-20.
- ↑ 6.0 6.1 6.2 6.3 6.4 6.5 6.6 6.7 "XPRIZE profile of Fabricio Bloisi". XPRIZE Foundation. Retrieved 2025-11-20.
- ↑ 7.0 7.1 7.2 7.3 "BusinessTech report on Fabricio Bloisi's Prosus pay package". BusinessTech. Retrieved 2025-11-20.
- ↑ 8.0 8.1 8.2 8.3 8.4 8.5 8.6 "Moneyweb analysis of Prosus executive incentives". Moneyweb. Retrieved 2025-11-20.
- ↑ 9.0 9.1 "Moneyweb report on Fabricio Bloisi's US$100 million incentive". Moneyweb. Retrieved 2025-11-20.
- ↑ 10.0 10.1 10.2 10.3 10.4 10.5 10.6 10.7 "Endeavor announcement highlighting Fabricio Bloisi as a global entrepreneur". Endeavor Global. Retrieved 2025-11-20.
- ↑ 11.0 11.1 "Prosus LinkedIn post on Fabricio Bloisi as Person of the Year 2023". Prosus. Retrieved 2025-11-20.
- ↑ "Moneyweb coverage of Naspers and Prosus AGM remuneration vote". Moneyweb. Retrieved 2025-11-20.